OEM COPYWRITER

I have been writing content for businesses for several decades. As the internet took off, my company was the trusted source for many of my clients who had no idea how to take advantage of this new invention. As the years have gone by, I have had the pleasure to work both independently and as an employee in the OEM space.OEM businesses face different challenges than typical B2B because the complexity of products they sell as well as the buying cycles are quite different from typical business transactions.

On top of that, many OEM companies have internal marketing departments that are sparsely staffed, with every person working there having to wear many different hats. We get it. We know your pain. We want to help.

When I started taking a dual major in English and Linguistics at Cal State Fullerton, I had no idea what I was getting into. Unbeknownst to me, the year I graduated, Cal State Fullerton made U.S. News and World’s Report for the top 20 hardest grading schools in the United States. My upper-division English professors must have gotten the memo because they made my coursework very challenging. 

Since graduating from Cal State Fullerton, I have had the privilege to work with numerous companies, both in B2B as well as B2C, in healthcare, and in other roles such as Lead SEO and Technical SEO. I have been actively involved in SEO and writing content for the web for well over 20 years. 

Working with multiple companies on their messaging in the B2B space is especially challenging, as it requires a completely different mindset than the B2C space. While the sales cycle for B2C can be as short as a few minutes (impulse buying), it is the rare business that drops $50K on an industrial freezer on a whim. The sales cycle is longer, and information that customers find online is becoming much more important, according to a recent Gartner study. 

I built this business to make it easy for you, the busy OEM marketer, to do your job. By creating packages of services especially designed to meet the OEM marketers’ needs, you can be confident that we spare no details and make sure that you are represented professionally and consistently. When we make you look good, we make us look good, and we never forget it.